mentor |’men,tôr;-tər|

noun ~ an experienced and trusted adviser : 'he was her friend and mentor until his death in 1915'
~ an experienced person in a company, college, or school who trains and counsels new employees or students.

verb [ trans. ] ~ to advise or train (someone, esp. a younger colleague).

Helping People Win is involved in mentoring a small group of business leaders on their creative strategy and marketing performance.

Our position is simply about helping you, personally, on a one-to-one basis in:

  • mentoring your role in corporate life and business;
  • advising you on your marketing and international business development;
  • providing you with executive placement from our own sources as and when appropriate.

Helping People Win is centred around Paul Cautley CMG DL, known as PC. He has spent over sixty years in business, 39 of those years as Founder and Chief Executive of:

  • Strategy International (1974 - 1994)
  • The D Group (1994 - 2011)
  • Helping People Win (2011 - present)
Combined, these businesses have advised in excess of 300 companies with a clear ethos of Helping People Win!

Strategy International Ltd

PC set up his own marketing consultancy in 1974, Strategy International Ltd. Strategy ran for twenty years and became best known for its work in railway development, technology transfer, urban regeneration and international marketing.

During his business career PC gained marketing experience in over forty countries, principally in North America, Latin America, the Gulf, South East Asia, China, Japan and Australia. Line management responsibilities held with client companies in a consultancy capacity with Strategy International included:

  • 1977-1979 Dhabi Enterprises (UAE)
    General Manager - Abu Dhabi, Bahrain and Kuwait
  • 1979 -1991 Urban Transportation Development Corporation (Canada)
    Vice President, International - London, Toronto, Kingston, Kuwait, Bangkok, Kuala Lumpur and Hong Kong
  • 1981-1983 Economist Intelligence Unit (EIU)
    Marketing Director - London, Tokyo, Singapore, Manila, Melbourne, Sydney, Auckland and Amman
  • 1982-1989 London Docklands Development Corporation (LDDC)
    Director, Inward Investment Programme - London, Tokyo, Hong Kong, Singapore, Kuwait, Toronto, Abu Dhabi and Bahrain
  • 1990-1992 Heritage Projects Ltd
    Managing Director. Designing and managing major historical visitor attractions in York (Yorvik), Oxford, Tunbridge Wells, Dover

The D Group

The D Group was launched in 1994 and became an immediate success. The company enables its members and friends to benefit from each other’s and from the team’s contacts, knowledge and experience in terms of developing new business relationships. After 17 years in operation, the company helped and advised in excess of 300 companies, based on a mix of 120 briefings per year, and a tasking process to develop new business opportunities for members.

Following a five year battle with cancer, PC decided to sell the business privately to two former investment bankers on the 1st August 2008. A three-year handover of the business was completed on the 31st July 2011.

The D Group is now thriving under the leadership of Peter O’Kane and David Charters, and we wish them every success in taking PC’s legacy forward.


The key to any personalised mentoring service is to ensure that one's clients develop an interesting and relevant persona that help them develop new relationships and manage their activities more effectively. So, are you interesting as a person, and why are you interesting?

This all has much to do with your past experience, family influence, education and track record to date. Thus, mentoring is about coaching these nuggets out of clients, which is all about "Helping People Win!”


Marketing encompasses a wide range of interactive business activities and questions, from the original idea or thought (Who is interested? Why is it interesting?) through brand design and sales plans (Who is going to buy it? How will they be persuaded?) to the implementation of the delivery across a full product range (Is it all working together? Do we need a redesign?). In short a recipe of constant monitoring and analysis.

Through our own experience and in association with our branding partners, we will help you expand each of these points into actionable and deliverable targets. It's all about Refining, Redesigning ... and Winning!

Executive Placement

In the course of our work for clients and with the history of The D Group and Strategy International behind us, we inevitably receive a considerable flow of CVs from friends and former clients who are seeking pastures new. Thus, the emphasis is on a individual placement rather than an executive search - we just place CVs where and when it is appropriate to match a specific HR need.

Paul Cautley CMG DL

Executive Chairman and Founder

Paul Caultley


Sir Robert Fulton KBE

Global Leadership Foundation

Robert Fulton


John Bittleston

Terrific Mentors International

John Bittleston


Kabir Bedi

HPW Correspondent in India

Kabir Bedi


Alastair Campbell

HPW Correspondent in China

No image


Yuuichiro Nakajima

HPW Correspondent in Japan

Yuuichiro Nakajima


Alejandro Taylor

HPW Correspondent in Argentina

Alejandro Taylor

Sheryl Fernando

General Manager, Business Development

>Sheryl Fernando


Alexander Miller-Bakewell

General Manager, Process

>Alexander Miller-Bakewell


Registered Address

5 Warden Court
West Sussex
RH17 5DN

The Goring Hotel

Beeston Place